Newsletter setup
A newsletter that keeps readers coming back.
A book ends. A newsletter doesn’t – it’s the one channel you own, with no algorithm deciding who sees it. I set up your newsletter on Substack or your email provider, branded and structured properly, so it’s ready for your first issue from day one.
Why it matters
The channel nobody can take from you
Social platforms change their algorithms, their policies, sometimes their entire business. Your subscriber list stays yours. A newsletter is where readers hear from you directly – new releases, behind-the-scenes thinking, the ideas that don’t fit in a single post. It is the quiet, compounding asset most authors set up too late.
I build it on Substack by default – simple, free to start, and built for readers – or set it up with your own email provider if you already have one.
A live example
Happy Habits, on Substack
I set this up exactly as I would for a client: branded to the book, structured into clear sections, and publishing on a steady rhythm. It is the newsletter for my own book Happy Habits – see it in action before you decide.
What’s included
Everything you need to hit publish
Platform setup
Your newsletter created and configured on Substack or your provider of choice, branded to match your book or author identity.
Structure & sections
Clear categories or sections so readers know what to expect – and so you always know what to write next.
Welcome & onboarding
A welcome note and onboarding flow for new subscribers, so the newsletter works from the very first sign-up.
Connected to your world
Linked from your website, book pages and socials, so every channel points readers toward one home.
Starting fresh, or fixing what’s there?
Full setup, or audit & improve
Audit & written plan
$250 USD
A full review of your existing newsletter – platform, structure, welcome flow and how it connects to your site and books. You get a written report with prioritised recommendations and a call to talk it through.
- Full review against what actually works
- A written report you can act on
- Recommendations in priority order
- A walkthrough call to talk it through
- Implementation quoted separately once scope is clear
For newsletters that already exist but aren’t pulling their weight.
Improve my newsletterFull setup
$500 USD
A fixed price for the complete setup: platform, branding, structure and welcome flow, plus an editorial rhythm you can actually keep.
- Substack or your own email provider
- Branding and section structure
- Welcome note and onboarding
- An editorial plan that fits your calendar
- Linked from your site and books
Pairs naturally with an Email Funnel – the newsletter for the long term, the funnel for the first sale.
Set up my newsletterGive your readers a reason to return
Tell me about your book and your voice, and I’ll have your newsletter branded, structured and ready for its first issue.
Set up my newsletter